How to Define Your Brand Voice (Even If You're Not a Writer)
Your brand voice is how your business sounds when it talks. Here's a simple framework to define yours in 30 minutes.
Head of Content
The 3-Word Exercise
Pick three adjectives that describe how you want your business to sound.
- A yoga studio: Calm, Encouraging, Grounded
- A taco truck: Fun, Bold, Unapologetic
- A consulting firm: Clear, Confident, Warm
Voice vs. Tone
Your voice stays the same. Your toneshifts based on context.
Head of Content
Sarah has spent 8 years helping small businesses find their voice on social media. Before Cadenza, she ran content strategy at two Y Combinator startups and freelanced for over 50 local businesses.
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