Why Small Businesses Struggle with Social Media (And How to Fix It)
Most small business owners know they should post on social media. So why don't they? We break down the 5 real reasons — and what actually works.
Sarah Chen
Head of Content
Sarah Chen
Head of Content
Sarah has spent 8 years helping small businesses find their voice on social media. Before Cadenza, she ran content strategy at two Y Combinator startups and freelanced for over 50 local businesses.
Articles by Sarah Chen
The Ultimate Instagram Content Calendar for Small Businesses
A week-by-week content calendar template designed specifically for small businesses. Copy it, customize it, and never wonder what to post again.
Sarah Chen
Head of Content
52 Instagram Content Ideas for Gyms and Fitness Studios
A full year of content ideas for fitness businesses — one for every week.
Sarah Chen
Head of Content
How to Define Your Brand Voice (Even If You're Not a Writer)
Your brand voice is how your business sounds when it talks. Here's a simple framework to define yours in 30 minutes.
Sarah Chen
Head of Content
How to Write Instagram Captions That Actually Drive Sales
Great captions do more than get likes — they drive action. Learn the 4-part caption formula.
Sarah Chen
Head of Content
Content Batching: How to Create a Month of Posts in One Afternoon
Stop creating content on the fly. The batching method saves hours every week.
Sarah Chen
Head of Content