Social Media Tips11 min read
52 Instagram Content Ideas for Gyms and Fitness Studios
A full year of content ideas for fitness businesses — one for every week.
Sarah Chen
Head of Content
Member Spotlights
- Member transformation story
- "Why I joined" interview clip
- First day vs. six months progress photo
- Group class team photo
Behind the Scenes
- Early morning gym setup timelapse
- Trainer's own workout
- How you choose new equipment
- Your gym's origin story
Educational Content
- Proper form tutorial for a common exercise
- 5-minute warm-up routine
- Post-workout stretching guide
- Nutrition myth busted
Sarah Chen
Head of Content
Sarah has spent 8 years helping small businesses find their voice on social media. Before Cadenza, she ran content strategy at two Y Combinator startups and freelanced for over 50 local businesses.
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