The Ultimate Instagram Content Calendar for Small Businesses
A week-by-week content calendar template designed specifically for small businesses. Copy it, customize it, and never wonder what to post again.
Head of Content
The 5-Post Weekly Framework
- Monday — Value Post:Teach your audience something useful.
- Tuesday — Behind the Scenes:Show the human side of your business.
- Wednesday — Social Proof:Share a testimonial or client win.
- Thursday — Engagement Post:Ask a question or run a poll.
- Friday — Promotional Post:Highlight a product or offer.
Why This Works
The 80/20 rule of social media: 80% value, 20% promotion. This calendar gives you a 4:1 ratio.
Head of Content
Sarah has spent 8 years helping small businesses find their voice on social media. Before Cadenza, she ran content strategy at two Y Combinator startups and freelanced for over 50 local businesses.
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