Content Strategy7 min read
How to Write Instagram Captions That Actually Drive Sales
Great captions do more than get likes — they drive action. Learn the 4-part caption formula.
Sarah Chen
Head of Content
The HBCA Formula
- Hook:The first line that grabs attention.
- Body:The value — a story, tip, or insight.
- CTA:Tell people exactly what to do next.
- Anchor:Hashtags and a final brand line.
Hook Examples That Work
- "Stop doing this if you want more bookings ↓"
- "3 things I wish I knew before starting my business:"
- "This one change doubled our client retention."
Sarah Chen
Head of Content
Sarah has spent 8 years helping small businesses find their voice on social media. Before Cadenza, she ran content strategy at two Y Combinator startups and freelanced for over 50 local businesses.
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